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A unique edutainment system for your kids

Four reasons your kids will love 7 Früchtli

7 colours and flavours for fun while brushing

Protecting and remineralising sodium fluoride

Bacteria-balancing and fortifying green tea

Anti-inflammatory and antibacterial vitmain E

Their healthy future is in your hands

Children are curious by nature and want to discover the world and parents can use this instinct to learn. In order to get young children to focus, learning should be fun. Just three minutes of tooth brushing feels like forever for an infant!
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- Independence begins with tooth brushing
Recent studies emphasise the importance of parental involvement in daily tooth brushing. The results of these studies show that brushing using techniques suitable for children but accompanied by parents leads to better oral health in children.
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- A playing child is a healthy child (and a happy one!)
Learning through playing promotes the child’s cognitive, social, emotional, motor and creative development. Therefore, learning should be as close to everyday life as possible.
If the parents offer the child playful tooth brushing, the child associates a feeling of joy with the routine. To achieve this, parents need to be creative. If they incorporate fun and games into tooth brushing, optimal oral hygiene can be learned very easily and all without coercion or drama.
- Awaken their joy for daily tooth brushing with fun and education
Playful approaches to brushing teeth are already supported by various manufacturers. They offer products that motivate children with original ideas and fascinating topics, thus awakening their joy for daily tooth brushing.
edel+white’s 7 Früchtli children's toothpaste is a learning concept for early childhood development. With the help of parents, children playfully learn the rhythm of daily tooth brushing and place it in the context of other areas of knowledge such as fruits, colours and days of the week.